Social Media Takeovers

If you would like to take over the official ECU Instagram account for your campus event, please complete read the following dos and don’ts and complete the takeover request form below. Please understand we receive many requests and are not able to grant every request due to scheduling conflicts.

Dos and Don’ts

DO:

  • Start with an introduction Insta Story; Introduce yourself and tell people what they are about to see using video or captioned photo.
    • Something along the lines of:
      “Hi everyone I’m (name) with ECU’s (department)! We are taking over the ECU Instagram today. Follow along to see our (event)!”
  • Make it FUN. Feel free to include stickers, Geofilters, emojis, Pirate hooks, and lots of smiles!
    • The idea is to show off how awesome it is to be at ECU.
  • Use a good mixture of photos + videos in your story.
  • Remember when you’re doing a video, the audio is defaulted ON unless you turn it off.
  • Keep it simple: Try not to do more than 10-12 Instas per story/event (people get tired of watching more than that).
  • Go behind the scenes when possible; show our viewers something they might not normally get to see.
  • PROOFREAD before you click “Add to Story” – you can’t go back and edit misspellings and this account represents our university!
  • Most importantly: use good judgment. You are representing the university.
  • End with a closing story; thank everyone for tuning in and follow up with what they can expect to see next (i.e.: another event!).

DON’T:

  • Use profanity or inappropriate hand signals.
  • Mention alcohol, drugs or make political references.
  • Shoot horizontal photos or video.
  • Abuse or pass around the university cellphone/accounts.
  • Single someone out in a Insta Story without their permission.
  • Highlight other universities (this includes wearing their apparel).
  • Use last names of students.

Please make sure to follow the mask mandate, according to where you are and the facilities you visit.

Check out our Pirate Takeover Highlight on Instagram for inspiration and ideas.

By reading the Do’s & Don’ts of taking over @EastCarolinaUniv’s Instagram story, you understand the policies and agree to post appropriately through the duration of the takeover. Any and all posts reflect the views of East Carolina University and of your organization.

Social Media Takeover Request